Grand Reopening Event for Chicos, Soma, and White House Black Market on El Paseo

The Shops on El Paseo is excited to announce the highly anticipated return of Chico’s, Soma, and White House l Black Market this fall, each reopening in beautifully refreshed, new storefronts. To celebrate, a Grand Opening Event will take place on Friday, September 12, 2025, featuring exclusive offers, giveaways, and more.

The first 50 guests at each store on opening day will receive a $50 gift card. In addition, loyalty program members will earn 3x points on their entire purchase during the event—a bonus available to both new and existing members. Joining the loyalty program is free and available in-store. Shoppers can also look forward to special promotions and exclusive offers throughout the weekend as part of the grand reopening celebration.

Chico’s 73-199, El Paseo, Suite E –  760-779-1079

Soma 73-199 El Paseo, Suite J –   760- 836-9047

White House l Black Market   73-061 El Paseo, Suite 6 –  760-341-0802